March 22, 2019
Social Media, Upgrades and Aaron Paul's Double
We take a look at digital marketing, social media and branding for integration businesses in the company of self-confessed social media junkie, Ben Davies from Inspire AV, and Nicola Fulstow of CEDIA-award winning integrator, SONA. How should integrators present themselves to customers? What social media channels work best? Is it all digital these days? Or, is there a place for old school marketing tactics? We also take a look at the related topic of how integrators use social media when they're called in for upgrade work on another integrator’s project. And, we find out more than we possibly ever wanted to know about Ben Davies in our Hot Seat slot. What exactly does he have in common with Breaking Bad star, Aaron Paul? Make sure you also listen out for your third and final chance to enter our competition to win a Sony Home Cinema Projector, retailing at £5,000, from podcast supporter, AWE. This episode is brought to you from the Colony Club in Wilmslow and includes a few Joy Divison references for the die-hard Factory Records fans in the industry (Jeff is one of them). The Integrated Home supports Together For Cinema – to find out more, visit www.togetherforcinema.co.uk. ...
March 01, 2019
All About Audio
We turn the spotlight on all things audio with the help of Pip Evans, the main man at London-based NV Integration and Barry Sheldrick, Sales Director at Meridian Audio. What are customers looking for when they listen to music in the home? Is it all about convenience or is quality making a comeback? What role does content have to play in the discussion? And, how can we persuade customers about the benefits of great sound in a media room and home cinema set up? We also look at two demo options for installation businesses without their own dedicated showroom space. Can a showroom collaboration with an interior designer work for your business? And, what are brands doing to support installers in selling their services? Make sure you also listen out for a second chance to enter our competition to win a Sony Home Cinema Projector, retailing at £5,000 from podcast supporter, AWE. This episode is brought to you from the home of hi-res audio, the Meridian Reference Theatre at the company's HQ near Cambridge. The Integrated Home supports Together For Cinema – to find out more, visit www.togetherforcinema.co.uk. Sponsored by Meridian Audio and AWE, The Integrated Home is a Wildwood and Alfi Media Production. ...
January 14, 2019
Lighting, Awards and Experience Centres
We examine the big issue of lighting in the company of Homeplay’s Managing Director, James Ratcliffe, alongside Nic Black, Principal of The Pyramid Group. We ask how integrators can bring lighting design and lighting control into their business. What's involved and how will embracing lighting change your business offering for the better? As the CEDIA Awards open for entry, we also talk to James and Nic about taking part in Award schemes. What does it take to win an Award and is it worth all the effort? The episode is recorded in one of the industry’s newest showroom spaces, the Homeplay Experience Centre in Sunbury-on-Thames, Surrey. James tells us about the Experience Centre, explaining how it came about, how the project evolved and, now it's open, how it's working. We're very excited to launch a new, in fact, our first competition. Listen to this episode and subsequent shows in this season for a chance to win a Sony Home Cinema Projector, retailing at £5,000 from podcast supporter, AWE. The Integrated Home supports Together For Cinema – to find out more, visit www.togetherforcinema.co.uk. Sponsored by Meridian Audio and AWE, The Integrated Home is a Wildwood and Alfi Media Production. ...
December 11, 2018
Working Overseas and Providing Service and After-Care
In the company of two experienced industry practitioners, David Graham of Grahams Hi-Fi and Steve Moore of SMC, we cover two important issues facing integrators - how do you run a smart home project in another country and what can you do to generate recurring monthly revenue from service and after-care? We’ll be asking what steps you should take to deliver on projects overseas and finding out how you can make a success of this kind of work for you and your customer. Then, once we've figured out what makes Steve Moore tick - and heard the one word he'd use to describe his fashion sense - we'll examine why service is important for your business. How can you offer after-care and why should you? What will change for your business if you do provide an on-going service package for your customer and what are the pitfalls to avoid? This podcast is recorded in the London showroom of Grahams Hi-Fi. The Integrated Home supports Together For Cinema – to find out more, visit www.togetherforcinema.co.uk. Sponsored by Meridian Audio, The Integrated Home is a Wildwood and Alfi Media Production. ...
November 16, 2018
Passing Off, Recruitment Issues and Yoda
In the warm and comfortable surroundings of the cinema showroom that belongs to Bespoke Home Cinemas in the fine city of Leeds, we're joined by Mel and Giff Malcolm, the husband and wife team behind Bespoke Home Cinemas, and from across the Pennines, we have Oliver Hall from CEDIA award winning firm, Ultamation. Together, we explore the question of image rights and passing off. What happens if you find that a photo of one of your installations has popped up on the website of another integrator, with the implication that it's their work and not yours? What are your options to put a stop to this kind of disreputable behaviour? We’ll also be looking at another problem area for professional home integrators - recruitment. How do you bring new blood into the industry? What attracts the right people and where do those employees of the future come from? Does short-term collaboration work if you want to scale up for larger projects to deliver a professional solution for your client? The Integrated Home supports Together For Cinema – to find out more, visit www.togetherforcinema.co.uk. Sponsored by Meridian Audio, The Integrated Home is a Wildwood and Alfi Media Production. ...
October 12, 2018
Home Cinema, IMAX and Why Content Is King
What’s happening in home cinema? Is the big screen business going to get even bigger, and more immersive, now that we have IMAX Enhanced? What will this mean for dealers? And, what’s going on with content? At the recent CEDIA Expo in San Diego, keynote presenter, John Penney from Twentieth Century Fox painted a picture of IT companies taking over the entertainment industry and fighting amongst each other to deliver content directly to consumers. Meantime, Netflix and SkyQ have announced that content from Netflix will be woven directly into the fabric of the SkyQ user interface. So, who’s bossing what your customers are watching and what else is changing in home cinema that affects how we create immersive experiences for clients? Chris Jones, Managing Director of Ideaworks and Ian Bolt, Chairman of Custom Sight & Sound, join us to look at what’s going on and help you make sense of it all. We also try to find out who is better in a classic pop head-to-head that pitches Kate Bush against Earth, Wind & Fire! This episode is recorded in the cinema at the Ideaworks Experience Centre, Great Portland Street, London. The Integrated Home supports Together4Cinema – to find out more, visit www.together4cinema.co.uk. Sponsored by Meridian Audio, The Integrated Home is a Wildwood and Alfi Media Production. ...