Social Media, Upgrades and Aaron Paul's Double

We take a look at digital marketing, social media and branding for integration businesses in the company of self-confessed social media junkie, Ben Davies from Inspire AV, and Nicola Fulstow of CEDIA-award winning integrator, SONA. How should integrators present themselves to customers? What social media channels work best? Is it all digital these days? Or, is there a place for old school marketing tactics? We also take a look at the related topic of how integrators use social media when they're called in for upgrade work on another integrator’s project. And, we find out more than we possibly ever wanted to know about Ben Davies in our Hot Seat slot. What exactly does he have in common with Breaking Bad star, Aaron Paul? Make sure you also listen out for your third and final chance to enter our competition to win a Sony Home Cinema Projector, retailing at £5,000, from podcast supporter, AWE. This episode is brought to you from the Colony Club in Wilmslow and includes a few Joy Divison references for the die-hard Factory Records fans in the industry (Jeff is one of them). The Integrated Home supports Together For Cinema – to find out more, visit www.togetherforcinema.co.uk.